Marketing Principles
Welcome Parents & Students
This is an exciting course designed to introduce the student to the basics of Marketing. In this course, students will learn about how marketing is found in all types of businesses and organizations. Students will learn through project based instruction how to develop marketing surveys, develop a product or service, and how to promote and advertise that product or service in order to increase sales and revenue for a company.
It is strongly encouraged that students who participate in the Marketing program join DECA. This organization will allow students additional opportunities to put into practice what they are learning in the classroom. They will also have the opportunity to develop leadership and teamwork skills through organizing and implementing on campus activities.
Textbook Resources:
Glencoe Marketing Essentials: http://glencoe.mheducation.com/sites/0078769043/student_view0/unit1/index.html#
DECA Activities & Resources
NEW! 2017 - 2018 New Activities & Contests
March/April Issue: http://www.decadirect.org/2017/03/17/read-marchapril-issue-deca-direct-now/
http://www.decadirect.org/2017/01/12/read-januaryfebruary-issue-deca-direct/
Sept/Oct Issue: http://www.decadirect.org/2017/09/04/read-septemberoctober-2017-issue-deca-direct-now/
Study Stack website - Practice games, vocabulary quizzes, and practice tests
Unit 1 - http://www.studystack.com/flashcard-2257161
Unit 2 - http://www.studystack.com/flashcard-2307519
Unit 3 Marketing Research- http://www.studystack.com/flashcard-2187278
Unit 4 Product Planning- http://www.studystack.com/flashcard-2348881
Unit 5: Branding & Packaging - http://www.studystack.com/flashcard-2363312
Unit 6: Selling part 1 - https://www.studystack.com/flashcard-2399982
Unit 6 Selling part 2 Quiz review - https://www.studystack.com/flashcard-2400001
Unit 7 Pricing Vocabulary - https://www.studystack.com/flashcard-2437903
Unit 8 Promotion - https://www.studystack.com/flashcard-2140951
Quizlet Review & Practice Site:
Unit 1 - Skills for Marketing
Unit 3, 4 & 5 CDA Test Review: https://quizlet.com/174554761/unit-3-cda-review-marketing-research-product-planning-flash-cards/
Unit 6 & 7 Selling & Pricing CDA Practice Test: https://quizlet.com/186313762/mp-selling-pricing-cda-flash-cards/
Unit 8 Promotion, Advertising, Visual Merch. CDA Practice: https://quizlet.com/197521690/unit-8-promotion-test-review-flash-cards/ - password is dchs
Games
Virtual Business - log onto the following site: www.KnowledgeMatters.com/vb
Select “register now”
Enter Course Key - Your Course Key is: CC5SB7 (retailing) or EF4PR2 (Personal Finance)
Complete the student information form
Create your log in ID and password. You must remember this.
Pricing - http://pbskids.org/dontbuyit/buyingsmart/index.html
slushieria - http://www.coolmath-games.com/0-papas-sushiria
DECA is a national Marketing & Entrepreneurship Association for high school and college students.
DECA provides students with opportunities to develop their leadership and communication skills through several different activities:
To Learn more about DECA and how you can get involved, visit the following websites:
DECA Information site: https://engradepro.com/wikis/dchsdeca
DECA National website: www.deca.org
DECA State website: www.gadeca.org
DECA social media, magazines, resources, etc: www.decadirect.org
This is an exciting course designed to introduce the student to the basics of Marketing. In this course, students will learn about how marketing is found in all types of businesses and organizations. Students will learn through project based instruction how to develop marketing surveys, develop a product or service, and how to promote and advertise that product or service in order to increase sales and revenue for a company.
It is strongly encouraged that students who participate in the Marketing program join DECA. This organization will allow students additional opportunities to put into practice what they are learning in the classroom. They will also have the opportunity to develop leadership and teamwork skills through organizing and implementing on campus activities.
Textbook Resources:
Glencoe Marketing Essentials: http://glencoe.mheducation.com/sites/0078769043/student_view0/unit1/index.html#
DECA Activities & Resources
NEW! 2017 - 2018 New Activities & Contests
March/April Issue: http://www.decadirect.org/2017/03/17/read-marchapril-issue-deca-direct-now/
http://www.decadirect.org/2017/01/12/read-januaryfebruary-issue-deca-direct/
Sept/Oct Issue: http://www.decadirect.org/2017/09/04/read-septemberoctober-2017-issue-deca-direct-now/
Study Stack website - Practice games, vocabulary quizzes, and practice tests
Unit 1 - http://www.studystack.com/flashcard-2257161
Unit 2 - http://www.studystack.com/flashcard-2307519
Unit 3 Marketing Research- http://www.studystack.com/flashcard-2187278
Unit 4 Product Planning- http://www.studystack.com/flashcard-2348881
Unit 5: Branding & Packaging - http://www.studystack.com/flashcard-2363312
Unit 6: Selling part 1 - https://www.studystack.com/flashcard-2399982
Unit 6 Selling part 2 Quiz review - https://www.studystack.com/flashcard-2400001
Unit 7 Pricing Vocabulary - https://www.studystack.com/flashcard-2437903
Unit 8 Promotion - https://www.studystack.com/flashcard-2140951
Quizlet Review & Practice Site:
Unit 1 - Skills for Marketing
Unit 3, 4 & 5 CDA Test Review: https://quizlet.com/174554761/unit-3-cda-review-marketing-research-product-planning-flash-cards/
Unit 6 & 7 Selling & Pricing CDA Practice Test: https://quizlet.com/186313762/mp-selling-pricing-cda-flash-cards/
Unit 8 Promotion, Advertising, Visual Merch. CDA Practice: https://quizlet.com/197521690/unit-8-promotion-test-review-flash-cards/ - password is dchs
Games
Virtual Business - log onto the following site: www.KnowledgeMatters.com/vb
Select “register now”
Enter Course Key - Your Course Key is: CC5SB7 (retailing) or EF4PR2 (Personal Finance)
Complete the student information form
Create your log in ID and password. You must remember this.
Pricing - http://pbskids.org/dontbuyit/buyingsmart/index.html
slushieria - http://www.coolmath-games.com/0-papas-sushiria
DECA is a national Marketing & Entrepreneurship Association for high school and college students.
DECA provides students with opportunities to develop their leadership and communication skills through several different activities:
- Serve as an officer or committee chair
- Participate in service learning activities
- Use communication and selling skills to fundraise
- Participate in regional, state, and national competitions
- Plan and organize events
To Learn more about DECA and how you can get involved, visit the following websites:
DECA Information site: https://engradepro.com/wikis/dchsdeca
DECA National website: www.deca.org
DECA State website: www.gadeca.org
DECA social media, magazines, resources, etc: www.decadirect.org